House of Uniforms Tailoring LLC Jobs Careers 2023 : Marketing Executive Vacancy in Dubai UAE

Position: Marketing Specialist

Department: MarketingLocation: Dubai, UAECompany Overview:

Uniformsly by House of Uniforms (www.uniformsly.com) is a leading Garment Manufacturing Company specializing in high-quality uniforms for various industries. With a strong focus on the Education sector, Uniformsly has earned a reputation for providing tailored and reliable uniform solutions to schools, colleges, pre-schools, nurseries, and other educational institutions across the UAE.

Role Overview:As a Marketing Specialist at House of Uniforms, you will play a pivotal role in executing and optimizing marketing strategies for our diverse brands, including Uniformsly, MediWare, and EduWear. This position requires a dynamic individual with a strong foundation in strategic marketing, brand management, and digital marketing. The Marketing Specialist will collaborate with cross-functional teams, ensuring alignment with organizational goals and contributing to the overall success of House of Uniforms.

Roles and Responsibilities:

1. Strategic Marketing Planning:

· Conduct in-depth market research and analysis to inform strategic marketing plans.

· Define and refine brand positioning for Uniformsly, MediWare, and EduWear.

· Collaborate with the marketing team to develop comprehensive SWOT analyses.

· Segment target audiences based on demographics, psychographics, and behavior.

2. Brand Development and Management:

· Develop and maintain consistent brand identities for each brand.

· Create and enforce brand guidelines covering logos, colors, typography, and messaging.

· Implement strategies to enhance brand equity and positive reputation.

· Monitor and manage online and offline reputation for each brand.

3. Integrated Marketing Communications:

· Develop content strategies aligned with each brand’s tone, voice, and target audience.

· Plan and execute multichannel campaigns across digital, social, print, and events.

· Build and maintain positive relationships with media and influencers.

· Create impactful advertising campaigns to drive brand awareness and sales.

4. Digital Marketing:

· Formulate comprehensive digital marketing strategies for online presence and lead generation.

· Manage and optimize social media platforms for brand engagement.

· Implement effective search engine optimization and marketing strategies.

· Develop targeted email campaigns for customer retention and acquisition.

5. Product Marketing:

· Position products within each brand to meet customer needs and expectations.

· Plan and execute product launches, ensuring maximum visibility and impact.

· Monitor competitors and adjust product strategies accordingly.

· Develop strategies for products throughout their lifecycle.

6. Customer Experience and Loyalty:

· Understand and optimize the customer journey for each brand.

· Implement systems for collecting and analyzing customer feedback.

· Develop and manage loyalty programs to enhance customer retention.

· Create strategies for responsive and effective customer support.

7. Data Analytics and Performance Measurement:

· Utilize data analytics for informed decision-making and campaign optimization.

· Define and track key performance indicators aligned with organizational goals.

· Assess the return on investment for marketing initiatives.

· Develop reporting mechanisms for performance insights.

8. Innovation and Technology Adoption:

· Integrate and leverage marketing technologies for efficiency.

· Foster a culture of innovation within the marketing team.

· Stay abreast of emerging marketing trends and technologies.

· Implement agile methodologies for adaptability.

9. Collaboration and Cross-Functional Alignment:

· Foster collaboration between marketing and other departments.

· Align marketing strategies with sales objectives for seamless coordination.

· Ensure marketing team members have cross-functional skills.

· Establish clear communication channels with other functions.

10. Legal and Ethical Compliance:

· Ensure all marketing activities comply with relevant regulations.

· Uphold ethical standards in all marketing communications.

· Adhere to data protection laws and ensure customer privacy.

· Ensure all marketing contracts and agreements are legally sound.

Qualifications and Skills:

· Bachelor’s degree in marketing, Business, or a related field.

· Proven experience in strategic marketing, brand management, and digital marketing.

· Strong understanding of market trends, customer behavior, and competitor activities.

· Excellent communication, collaboration, and problem-solving skills.

· Proficient in using marketing tools, analytics platforms, and CRM systems.

Job Types: Full-time, Part-time, Permanent, Temporary, Contract

Salary: AED2,000.00 – AED4,500.00 per month

Expected hours: 48 per week

Experience:

• Digital Marketing: 3 years (Preferred)

Ability to Commute:

• Dubai (Preferred)

Ability to Relocate:

• Dubai: Relocate before starting work (Preferred)